Worked with The Roots on multi-channel campaign spanning national tour promotion, Roots Picnic Festival, and artist merchandise. Built and managed Meta ads and email marketing, re-designed website, created landing pages, and built lead gen + sales campaigns.

Planned and implemented full album cycle and tour marketing for Bruce Molsky: website redesign, sales funnel builds, email automations, album release planning/execution, and tour promotion ads.

Led end-to-end marketing for Voices in the Heights and Voices on the Hudson community concert series. Managed social media strategy, built Meta sales campaigns, executed email marketing strategy, and coordinated promotion across both events.

Drove merch and tour marketing for bbno$ through integrated campaigns. Built merch drop sales campaigns, email marketing sequences, executed tour marketing across Meta, and developed lead generation automations.

Implemented comprehensive marketing for The Blue Stones across North America and Europe. Designed landing pages, built lead generation and sales campaigns, executed awareness campaigns, built and managed national and international tour marketing campaigns, and implemented email marketing strategy.

Technical specialist for major and independent artists, festivals and production companies. Campaign builds, website design, performance audits, merch sourcing, and full-funnel marketing execution.