El Kleiner

Digital marketing & design for artists and mission-driven organizations

I'm a digital marketer, copywriter, and designer who builds campaign-ready work — websites, email, graphics, and video. Over the past decade I've led paid social, email strategy, and web/graphic design for clients like The Roots, Bruce Molsky, and community concert series across the Hudson Valley, taking a data-driven approach that prioritizes real growth over vanity metrics.

worth rises | concept work

  • Instagram carousel (1)

  • Instagram carousel (2)

  • Instagram carousel (3)

  • Instagram carousel (4)

  • Instagram Graphic—Critical connections

client work | digital marketing & web design

  • The Roots

    The Roots

    Worked with The Roots on multi-channel campaign spanning national tour promotion, Roots Picnic Festival, and artist merchandise. Built and managed Meta ads and email marketing, re-designed website, created landing pages, and built lead gen + sales campaigns.

  • Bruce Molsky

    Bruce Molsky

    Planned and implemented full album cycle and tour marketing for Bruce Molsky: website redesign, sales funnel builds, email automations, album release planning/execution, and tour promotion ads.

  • VITH

    Voices in the Heights & Voices on the Hudson

    Led end-to-end marketing for Voices in the Heights and Voices on the Hudson community concert series. Managed social media strategy, built Meta sales campaigns, executed email marketing strategy, and coordinated promotion across both events.

  • bbno$

    bbno$

    Drove merch and tour marketing for bbno$ through integrated campaigns. Built merch drop sales campaigns, email marketing sequences, executed tour marketing across Meta, and developed lead generation automations.

  • TBS

    The Blue Stones

    Implemented comprehensive marketing for The Blue Stones across North America and Europe. Designed landing pages, built lead generation and sales campaigns, executed awareness campaigns, built and managed national and international tour marketing campaigns, and implemented email marketing strategy.

  • IndieX

    IndieX Agency

    Technical specialist for major and independent artists, festivals and production companies. Campaign builds, website design, performance audits, merch sourcing, and full-funnel marketing execution.

graphic design & art direction

  • Album Art & Merch Design

    Designed cover art and packaging across multiple album releases, then extended that visual identity into t-shirt design

  • Album songbooks

    Designed songbooks for “Bones of Better Days” and “Invisible Forces,” pairing music and lyrics with cover art and typography that matched each album's visual identity.

  • print & digital design

Longform video directing and editing

videography & editing

Shortform promotional video editing for Voices on the Hudson

Shortform promotional video editing for Voices in the Heights